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Copywriting for the Health + Fitness Industry

Your brand demands action, and so should your writing.

I write authentic, actionable, and accurate SEO-optimized content for the health, fitness, and wellness industry.

What you need

The health and fitness industry is booming. Consumers everywhere are spending more on fitness and health, with the industry bringing in over $100 billion globally. However, as demand in the industry increases, so does the competition.

 

Your customers have options everywhere they look. In fact, they are being bombarded with information and it's hard to cut through the noise. With 2020 forcing almost all health and fitness brands online, the key to success for your business is operating like a media company. Content really is king. 

Who you are:

  • Fitness or health start-up Founder or CEO who needs more visibility for your business but has 1,001 things on your plate

  • VP of Marketing or Marketing Manager who needs outsourced support to bolster your marketing team

  • A fitness trainer/coach/entrepreneur with a growing following and a growing need for content and support

Your up-at-night issues:

  • Standing out from the crowd is getting more difficult with an increasing amount of businesses and content to compete with and, as a result, your customers are having a harder time finding you

  • Your need for authentic, consistent, action-oriented, and problem-solving copy is now greater than ever before but it's hard to keep up with the demand for content creation

  • There are 500 other things you need to be doing yesterday when you are just launching or running your business and writing good copy and content can take so much time

  • You know how to write and market yourself and your business, but you are too close to your own business to step into the mind of your consumer

What you need right now:​ 

  • Time to focus on your business

  • A strong voice and brand to build your loyal customer base

  • Ways to express your brand authentically, and continuously

  • Better brand awareness to stand out from all the other fitness and health brands out there

  • Consistent and targeted communication

But how do you cut through the noise when your week is filled with everything it takes to run your business? 

 

This is where I come in. 

How I can help

​As your Health and Fitness Copywriter and Content Marketing Specialist, I'm focused on your goals. I am here to:

  • Be your go-to expert who understands your target market and the health/fitness industry but has an outsider perspective with fresh eyes

  • Save you time so you can focus on building your business instead of writing about your business

  • Develop SEO optimized copy that draws in new loyal customers

  • Write well-researched work that speaks in your brand's voice

  • Format so you don't miss out on potential customers

  • Edit so your work is ready to go live

  • Generate ideas for new content to draw in new followers and establish yourself as an authentic expert in the health and fitness field

  • Use authentic language that starts a conversation with your followers and changes one-off purchasers to loyal believers of your brand

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During this call we can discuss your goals and marketing strategy and see if I'm the right fit for what you're looking for.

During this call we can discuss your goals and marketing strategy and see if I'm the right fit for what you are looking for.

I’m Megan Elizabeth Clark. 

A freelance health and fitness copywriter, content writer, NASM certified personal trainer, and certified yoga instructor. I write with your target audience in mind, because I live, write, and train in this space.

I am your Health + Fitness Copywriter.

I write for your brand so you can spend more time building the business that you - and your customers - love.
You work hard for your customers. You help them achieve their fitness and health goals. You work tirelessly to ensure they live healthier and happier lives. 
Let's take the time to talk about your goals.​

During this call we can discuss your goals and marketing strategy and see if I'm the right fit for what you are looking for.

FREE Copywriting Checklist

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Portfolio

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Rest Days for Recovery: Why It’s Important and How to Do It

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Veterans Day 2020: Support Employment of Our Veterans

How to Overcome Your Fear of Falling While Climbing

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Handwoven: Amano Marketplace Email Blast

The Sustainable Finance Disclosure Regulation (SFDR) and Its Impact on the U.S. Market

How to Sleep Better This Winter

10 Reasons Why You Should Start Rock Climbing Today

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Jackson Mosley / Founder & CEO / Jump Living

Megan worked with our team on our website launch providing website copy for a few of our pages. She was great to work with and provided our team with high-quality and well-researched copy. She took the time to understand our company's mission and voice and was very open to feedback and suggestions. I definitely recommend working with Megan for your copy needs!

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Brooke Loving Bagwell / Founder / Amano Marketplace

Megan came alongside my company, Amano Marketplace, to develop a Black Friday promotional email and create SEO-optimized product category content for our website. We saw immediate results with our promotional email (Subscribers: 54.3K | Open Rate: 46% | Click-Through-Rate: 10%).

 

To put these numbers into perspective, the industry average click-through-rate is 2.5%! Aside from being a very genuine, warm, and open person, Megan is thorough and thoughtful in her approach to work. She brings enthusiasm and creativity to new projects and proves her expertise through extensive research and metric-tracking. The proof of her quality work is in the numbers! 

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Sue Parente / Managing Partner / Tier One Partners

Megan is a pure gem -- I cannot recommend her highly enough. While working with our firm, she proved to be a quick study and someone who consistently executes on projects with skill and thoroughness. Megan is a complete delight to work with and would be a true asset to any organization.​

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Leigh Kloss / Director of Marketing / OpenInvest

I've had the pleasure of working with Megan in two separate professional environments—no matter the company, industry, or task, Megan knocks it out of the park.

 

As part of our most recent work together, Megan has single-handedly raised the bar of our marketing content. Megan has the ability to take information, even industries or topics she has very little or no experience in, and make it understandable, digestible, and enjoyable.

 

With an eye for interesting and click-worthy content, Megan combines her sharp writing skills with efficiency and productivity, making her an asset for any marketing or content team.

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Rachael Johnson / Campaign Manager / Brooklyn Boulders

I've worked with Megan for almost 8 months now and she is a crucial contributor to our marketing team! She's an incredibly talented writer but doesn't just deliver blog posts and email content. She's also part of our marketing strategy, helping us align on a long-term vision for the company.

 

There have been several times where I've thought to myself "I don't know what I'd do without her help!" and that is a huge testament to her level of detail, thoroughness, execution, and hard work. If I assign a project to her I know it's not only going to get done, but it's going to be above and beyond amazing!

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